Flavorful pilgrimage: Centerfruit celebrates Kumbh's culinary delights

At the Maha Kumbh Mela, where millions gathered for a spiritual journey, Centerfruit brought to life the ‘Jeebh Laplapaane wala khana’ that is a key part of the Kumbh experience, but one which is not spoken of much.

Recognizing that great taste is an essential part of the pilgrimage, Centerfruit curated a unique initiative, helping visitors explore Prayagraj's best street food offerings.

Through vibrant banners and strategic signage placed across food stalls, Centerfruit made it convenient for pilgrims to discover local delicacies that also were irresistible and made tourists “Jeebh go laplap”, just like Centerfruit itself! From crispy samosas to syrupy jalebis and flavorful pakoras, every stop became an invitation to indulge in the city’s rich culinary heritage.

As a brand that adds fun and flavour to everyday moments, Centerfruit seamlessly integrated into the Kumbh experience, guiding visitors to must-try street food. With thousands of food vendors spread across the Kumbh grounds, the brand served as a food and flavor guide, ensuring that no one missed out on the most iconic street eats of Prayagraj.

The campaign beautifully connected Centerfruit’s Kaisi Jeebh Laplapayee essence with the idea that great taste is an experience to be relished just like the sacred dip in the Ganga. Whether it was a quick snack between rituals or a satisfying meal after a long day, Centerfruit made every bite a memorable one.