Flipkart's new ad campaign 'Shopping Ka Naya Address' hits the TV screens!

Flipkart.com's new marketing campaign has just hit the TV screens. With a tagline of "Shopping Ka Naya Address', this campaign intends to take online shopping to a wider audience ' especially consumers from non-metros.

Carrying forward the concept of kids as adults, these ads will focus on driving home some of the key advantages of shopping on Flipkart ' the ease of shopping on Flipkart, guarantee of original products, Cash-on-Delivery and the 30 Day Replacement Policy. Flipkart has chosen the IPL as its launch vehicle.

"So far we were addressing a target group that had already shopped online and was aware of its nuances. Now, to further expand the consumer base, we are going to an audience that hasn't experienced online shopping at all. The objective here is to build basic awareness about online shopping, apart from reinforcing the benefit of trust & reliability." - Ravi Vora, VP-Marketing, Flipkart

"It's always a challenge to do a follow up to a campaign that's been loved and spoken about. I think we have managed to do that pretty well taking the experience to a new level without diluting the message or alienating the new-to-ecommerce audience" ' Kartik Iyer, CEO, Happy Creative Services.