Former Viacom18 Revenue Head Nupur Srivastava Joins SonyLIV as Senior Vice President

Nupur Srivastava, after more than 16 years with Viacom18 as Revenue Head, has joined SonyLIV, she exclusively shared with Adgully. A seasoned leader in the media and entertainment industry, Srivastava brings extensive experience across various platforms, including broadcast, digital, print, radio, and new-age media.

During her tenure at Viacom18, she managed a diverse multi-genre portfolio, catering to niche audiences through leading brands such as MTV, Vh1, Comedy Central, Colors Infinity, Nickelodeon India, and Nick Jr. From 2008 to 2019, she held the position of Senior Vice President and Revenue Head for Kids Entertainment. In August 2019, she was promoted to Senior Vice President and Revenue Head of Youth, Music, English, and Kids Entertainment, a role she maintained until her recent move to SonyLIV.

Before joining Viacom18, Srivastava served as Deputy Sales Manager (Group Head) at Sahara India TV Network and held previous roles at Hindustan Times, Star India Pvt Ltd, Radio City, Mid-Day Multimedia Ltd, and Corn Products Company.

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