Fossil launches campaign Featuring Varun Dhawan & Kriti Sanon

FOSSIL is excited to announce the launch of their latest campaign, Made For This. Alongside the campaign unveil, the brand reveals a complete overhaul of their creative expression across all touchpoints, inclusive of a modernized brand image and premium product assortment.

Here's what Varun Dhawan had to say about his collaboration with Fossil: "It's an absolute delight for me to collaborate with Fossil as we celebrate the enduring legacy and rich heritage of this iconic brand through its new Made For This Global campaign. Thoughtful design and innovation are the foundation of Fossil timepieces, and this shines brilliantly in the Fall 2023 collection. It seamlessly blends Fossil's tradition of exceptional craftsmanship with contemporary styles. Whether it's a significant life event or a casual day, I rely on Fossil timepieces to elevate my look and express my style." 

Kriti Sanon also shared her thoughts on the campaign: "The Made For This campaign beautifully commemorates Fossil's incredible journey, connecting its timeless history to its exciting future plans. The Fall 2023 collection is a testament to this vision, exploring classic and vintage elements to create fresh and modern designs. With a diverse range of choices, the collection allows me to showcase different facets of my personal style. I'm truly thrilled to be part of this remarkable campaign and can't wait to share it with the world."