Fox scores big with record 127.7 million viewers for Super Bowl LIX

Despite a lopsided score, Super Bowl LIX delivered a record-breaking 127.7 million viewers across Fox, Fox Deportes, Telemundo, and streaming platforms. The Philadelphia Eagles' 40-22 victory over the Kansas City Chiefs marked the second consecutive year the Super Bowl has set a new viewership record, a 3% increase from the 123.7 million who watched the Chiefs' overtime win last year.  

The game, also streamed on Tubi and NFL digital platforms, peaked at 137.7 million viewers in the second quarter, according to Nielsen. A key factor in the record numbers is a change in Nielsen's measurement, now including out-of-home viewing in all states except Hawaii and Alaska, expanding from the previous top 44 media markets.  

While the game itself lacked suspense, with the Eagles establishing a dominant first-half lead, the audience remained captivated. Streaming platforms saw significant engagement, with 14.5 million viewers, including 13.6 million on Tubi. The Spanish-language broadcast on Telemundo and Fox Deportes averaged 1.87 million viewers.  

Kendrick Lamar's halftime performance also made history, averaging 133.5 million viewers—the most-watched Super Bowl halftime show ever.  

The Super Bowl's continued viewership dominance underscores the NFL's enduring appeal, even as regular season and playoff viewership saw slight dips this year. The 17.5 million average for the regular season was the sixth-highest since 1995, but a 2% decline from 2023.  

Fox's broadcast of Super Bowl LIX solidifies its position as a key player in delivering major sporting events to a massive audience.

Also Read: John Nallen appointed President and COO of Fox Corporation