Free Trials as a Software and Digital Service Introduction Technique

Free trials have long been a part of the advertising sphere. These benefit both customers in finding a barrier-free example of what they can expect, and businesses in getting a foot in the door. Yet, in the many years that people have been using this technique, software, and digital services might offer the ultimate expression of the idea in action.

Exploring some of the strongest examples and why they work, we want to look at just what makes software and digital services such fantastic fits for the free trial approach. Could it work for you, and what do you need to do to ensure the best outcomes?

Powerful Examples

Many of the most successful examples of free promotions come from top casino bonuses and offers in iGaming. These services are famous for welcoming new players with free spins on sign-up, with additional rotating free promotions to keep active players interested. Alongside these free offers, they also feature low-cost bonuses that extend play opportunities to keep players engaged. Available on desktop and mobile systems, this approach has proven fundamental to growing the online casino industry.

This two-pronged approach of free and low-cost bonuses acts to first welcome players with a free trial, and then maintain player interest. It's about opening the door, giving visitors a taste, and then providing them with more ways to enjoy what they offer without having to break the bank.

Software Costs

The core feature of software that allows this kind of free access is the scalability and operating costs of digital systems. In physical businesses, offering free trials can come at a serious cost. Even just printing pamphlets to advertise a free trial can be expensive, but this isn’t the case for software.

Once you have a program or trial developed, the only real costs to a business come from server bandwidth as users access or download your software. Since bandwidth costs today can cost less than ten cents per gigabyte, a business is unlikely to even notice the expense that free trials incur.

Word of Mouth

Digital free trials can also succeed thanks to the greater level of open communication provided on the internet. Instead of potential customers meeting in person, social media sites and message boards create a way for customers to essentially do a business's advertising for them. This again significantly reduces potential costs, while letting you become more visible than traditional advertising methods can allow.

If you run an online business or software service and you're interested in pursuing the free trial idea further, just remember to tie these systems carefully to user accounts. If what you offer really is worth having, the users will want to find a way to maintain free access indefinitely. Since your goal is to make money, you don't want to make this possible. On the other hand, you do want to make the most-requested features of your software and service the ones that are the easiest to access and use for newcomers. Put your best foot forward, and you could kick yourself for not trying this approach earlier.