FremantleMedia picks Jayne Stephens as Head of Brand Partnerships, UK

FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, announced the appointment of Jayne Stephens as Head of Brand Partnerships UK.
Stephens will be responsible for generating and maximising revenues from brand and broadcast sponsors through the development of strategic off air partnerships, product placement deals, ad funded opportunities and more. She will work closely with advertising, marketing and digital agencies, and directly with brands, to deliver exciting new commercial, cross-platform opportunities for key FME properties including The X Factor, Britain’s Got Talent, Take Me Out, Celebrity Juice and more.

Previously Sponsorship and Content Director at Starcom MediaVest Group, where she was instrumental in setting up their first Sponsorship & Creative Solutions operation, Stephens has worked with the world’s leading brands including Blackberry, Samsung, Heineken, Honda and P&G. Her recent projects include Summer Daze with Blackberry (C4), and the product placement deal for Revlon and Britain and Ireland's Next Top Model.

Stephens will be based in London reporting to Dominic Burns, SVP Licensing & Entertainment, FME.

She commented, “I’m really excited to be joining FremantleMedia Enterprises, the company is well known for its innovative approach to brand building and cross platform activity on some of the world’s best known properties. There are a lot of exciting opportunities to mine and I’m looking forward to being part of such an exciting team.”
Burns added, “Jayne’s experience is second to none and we’re delighted to welcome her to the FME business. As we look to further our already successful track record in creating unique and exciting brand extension activities, she was the clear choice to lead the initiative.”