From Fenty Beauty to Haldiram's: Brands that shone at the Ambani Wedding
The long-anticipated Ambani wedding is finally upon us after an array of extravagant pre-nuptial festivities. The bride and groom, Radhika Merchant and Anant Ambani, tied the knot on July 12, 2024, in a ceremony held in BKC Bandra, Mumbai, attended by the global elite.
This grand celebration, costing several thousand crores, barely dents the Ambani net worth, showcasing the family’s immense wealth. With Asia’s richest family orchestrating a wedding destined for the history books, the event has captivated worldwide attention.
Speculations and Brand Spotlight
Amidst the opulence, speculation among netizens has emerged, linking the Ambanis' lavish spending to rising mobile data service tariffs. Despite such conjectures, the wedding festivities have provided a substantial platform for various brands, both homegrown and global, to shine.
Abu Jani Sandeep Khosla (AJSK) Couture
Radhika Merchant donned a custom Abu Jani Sandeep Khosla (AJSK) creation on her wedding day, alongside several family members and celebrities. The Ambanis' choice of AJSK over traditional wedding favorite Sabyasachi Couture could be attributed to a strategic business move. Reliance Brands Limited acquired a majority stake in AJSK in 2022, suggesting a business alliance behind the sartorial choice. Conversely, rival Aditya Birla holds a 51% stake in Sabyasachi Couture.
Manish Malhotra's Glamour
Another prominent designer featured in the celebrations was Manish Malhotra. Numerous celebrities showcased his designs at the wedding. Similar to AJSK, Manish Malhotra received funding from Reliance Brands Limited, which owns a 40% share in his company. Notably, Nita Ambani was seen wearing a Manish Malhotra Rangkat saree during the wedding rituals.
Rihanna's Pre-Wedding Performance and Fenty Beauty Launch
The pre-wedding celebrations in Jamnagar were highlighted by a performance from beauty mogul and pop star Rihanna. Coinciding with her performance was the launch of her makeup line, Fenty Beauty, in India. Following her appearance, Fenty Beauty launched on Nykaa, generating substantial buzz.
Haldiram's
Beloved snack brand Haldiram’s also found itself in the spotlight. The Ambani family distributed gift boxes containing Haldiram snacks to Reliance employees. These boxes included popular items like bhujiya, sev, mithai, and even a silver coin, delighting recipients.
Kim Kardashian (SKIMS)
The wedding saw a host of A-list celebrities, including Kim and Khloé Kardashian. Kim Kardashian’s presence sparked speculation about a potential collaboration between her shapewear brand, SKIMS, and Reliance. The rumors of a partnership have garnered significant attention online, suggesting a marketing strategy similar to Rihanna's.
Club One Air's Luxurious Transport
Guests from across the country were transported to the wedding venue in style, courtesy of Club One Air. The company arranged 100 special jets to accommodate the guests. These luxurious aircraft, featuring double beds, dining areas, and lavatories, reportedly cost Rs 7.2 lakh per hour to rent.
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