From iconic song recreations to Zomato's Mission Diwali : Best ads of the week!

Adgully's weekly ads brings together the most unique ads of the week that struck a chord with the audiences. This week was no different - from iconic celebrity endorsements by Zeenat Aman, for Mia by Tanishq's Disco range, Bollywood actress Karisma Kapoor recreating the “sona kitna sona hai” song for Swiggy Instamart to riding on the festive wave ushering in the happiness for the onset of Diwali with campaigns such as 'Speaking Gift' for Home Centre to Ecomm Express's non - cliché Diwali ad, South Indian Bank's new campaign celebrating the power of investing in relationships to answering curiosity through Googlies on Google. Take a look at some of the best ads of the week imbuing exuberance of this festive season !

Mia by Tanishq

 Mia by Tanishq, one of India’s leading fine jewellery brands, is turning back the clock to the iconic Disco era with its latest campaign, inspired by the dapper and glam vibe of the ‘70s and ‘80s. Mia has teamed up with the Queen of Bollywood’s Disco herself, Zeenat Aman, to bring this campaign to fruition. Her era-defining persona continues to resonate with today’s youth, making her the perfect muse of Mia’s campaign, which marries retro charm with contemporary elegance.

Swiggy Instamart

Swiggy Instamart has returned with a  new ad featuring Bollywood superstar Karisma Kapoor, promising to tickle the funny bone. As the platform gears up to deliver gold coins in just 10 minutes—perfectly timed for the surge in demand leading up to Dhanteras and Diwali—the ad is making waves online. Conceptualized in-house by Swiggy, this whimsical film taps into nostalgia with a playful nod to Karisma’s iconic “sona kitna sona hai” song. As gold coins, earrings, and other exquisite items fly off the virtual shelves, Swiggy Instamart is poised to make this festive season even more golden.

Mondelez India

Mondelez India has launched 'Studio, Creations by Cadbury,' marking its entry into the high-end chocolate market in the country. This new line intends to cater to the increasing demand for upscale gifting choices, especially during festive seasons. To support the launch, Cadbury has set up dedicated social media channels to enhance brand visibility.

Home Centre

Home Centre, India’s most preferred destination for homemakers to create their dream homes, has launched its latest Diwali collection with the heartwarming campaign "Speaking Gifts by Home Centre”. The multi-medium campaign is an ode to the thoughtful gifting to loved ones where gifts express the feelings often words fail to capture.

Page Industries

Page Industries, the exclusive licensee of JOCKEY International Inc., is excited to announce the relaunch of its celebrated ‘Bras as Versatile as I Am’ campaign, perfectly timed for the festive season. This campaign seeks to celebrate the multifaceted lives of women with bras designed to support them and all their different avatars, moods and lifestyles.

Reid & Taylor

Reid & Taylor, the premium formal and casual menswear brand has launched its latest campaign, 'Man on a Mission' with Bollywood superstar Vicky Kaushal as the face of the brand. The campaign reflects Reid & Taylor’s deep-rooted ethos of ambition, resilience, and a relentless drive toward excellence.

Dubai Tourism

Dubai Tourism has onboarded actor Arjun Rampal and model designer Gabriella Demetriades as brand ambassadors for its latest campaign which is created in the style of a vlog  following the couple traversing through Dubai with surreal experiences and concludes with a view of the light show at Burj Khalifa.

Ecom Express

Breaking the mould of traditional advertising with innovative campaign, Ecom Express Limited (“Ecom Express”) has launched its new campaign Hume Cliché Diwali Ad Banana Nahi Aata - Par Delivery Time Pe Karna Aata Hain! By embracing humour and poking fun at the clichés commonly associated with Diwali ads, Ecom Express aims to highlight its core competency: ensuring timely deliveries during one of the busiest times of the year.

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South Indian Bank

South Indian Bank has released  its new Diwali Brand film, "Rishton Se Hai Diwali, Har Din." This heart-warming campaign beautifully conveys the message that Diwali is much more than just a four-day festival—it is a celebration of the joy, love, and connections shared with loved ones every day.

Google India

 Ogilvy’s newcampaign for Google Search – Googlies on Google – is designed to transform how people experience online searches by tapping into the power of curiosity. Inspired by the thrill of discovery, this campaign invites users to dive into intriguing questions that spark their desire to learn more and uncover surprising insights – all from the lens of interactivity. Over six weeks, users will encounter 50 Googlies – quirky questions that seem to have obvious answers, but hold surprising truths when searched for.

Zomato

This Diwali, Zomato, India's food ordering and delivery platform, celebrates the true spirit of the festival with the launch of its new campaign, ‘Mission Diwali’. The campaign looks behind the iconic ‘India on Diwali’ NASA photo, revealing the real-life stories that make it so special. It is built on the insight that Diwali's true glow comes not just from the lights adorning our homes, but from the warmth of human connection. It's a celebration of togetherness and the simple joys that define the festival, recognizing that in India, food is the invisible thread that binds us together, ultimately lighting up everyone’s lives. 

Flipkart

Sometimes, the best marketing comes from the most unexpected places like your competitors. And Flipkart Minutes found itself in this delightfully ironic situation.Some of India’s leading quick commerce giants have been working hard to promote their offerings and minutes delivery service model. And they have been doing so with a very specific type of call to action: "Get groceries in minutes," "Get pet supplies in minutes." That’s where the campaign seed for Flipkart was hiding.  If you think about it, it almost sounds like they’re telling people to get these items in ‘Minutes’, Flipkart’s new quick commerce app. Hilarious coincidence, right?