From Sweet Twists to Smart Plays: Campaigns That Redefine Everyday Moments

From playful pranks and passion-driven storytelling to financial empowerment and family-friendly surprises, recent campaigns have seamlessly tapped into cultural nuances and everyday experiences. Blending humor, innovation, and emotion, these stories go beyond traditional advertising—turning products into moments of magic, mischief, and meaning.

CadburyMishtiSheraShristi

CadburyMishtiSheraShristi has rolled out activations in Bengal indulging the people of Bengal with varied passion points - football, elections, marriage, cinema, music and more. Nudging the sweet-eating culture, the brand has ingeniously woven its magic into the hearts of the people of Bengal. And how! 

YES SECURITIES

Conceptualized by Gozoop Creative

With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion. The campaign communicates a simple but powerful truth: your money should work for you, your way.

Manforce Condoms

The April Fool’s campaign showcased the compelling features of the condom, underscoring its ability to take pleasure to a whole new level. It highlighted the advanced micro sensors to initiate vibrations based on the sixth sense, exhibiting the condom with all the elements necessary to spice up the intimate moments between couples.

Thomas Cook India

The film featuring Kartik, while indicating the numerous forex related challenges faced by India’s travellers, highlights Thomas Cook’s Borderless Travel Card as an ideal solution. This is presented in a fun and relatable conversation between two friends planning their upcoming holiday. While the friend struggles with managing multiple credit and debit cards, lounge access cards, international SIM cards and currency, Kartik proudly flaunts his Thomas Cook multicurrency Borderless Travel Card – as his one-stop-solution that addresses significant challenges while on an international trip.



Health Ok Tablets

The campaign humorously showcases Archana Puran Singh’s playful investigation at a traditional Indian vegetarian family gathering, where she uncovers a surprising secret. She discovers her Jijaji unknowingly consuming a non-vegetarian multivitamin, unaware that a vegetarian alternative exists. The campaign positions HealthOK as the ideal solution—a 100% vegetarian multivitamin tablet fortified with Taurine and Ginseng, ensuring sustained energy and overall well-being with 19 essential vitamins and minerals.



Art of Cards

As industries evolve, so does the world of playing cards. Parksons Cartamundi and Black Box have created a new way to enjoy card games, making them more than just gameplay but a source of entertainment and magic. With the slogan “Play Kar, Throw Kar, Magic Kar, Apne Andar Ke King Ko Show Kar!”, the Black Box Shreyas Iyer Magic Edition Deck invites players to push their limits, explore new tricks, and turn every play session into an exciting adventure.