FUJIFILM India’s “Hero with an Endoscope” spreads smiles

FUJIFILM India, a leader in healthcare technology, unveils its latest brand film, “Hero with an Endoscope,” as part of its “Stories of More Smiles” campaign. This heartfelt narrative brings to light the crucial role of accessible healthcare in underserved regions and aligns with FUJIFILM’s Group Purpose of “Giving our world more smiles.”
The film showcases the transformative power of early detection and timely intervention, following the real-life story of Gopal, a patient whose life was saved by the Endobus initiative. Launched by the K Shantha Foundation in December 2023, Endobus is a mobile healthcare unit equipped with Fujifilm's cutting-edge CAD EYE™ and advanced endoscopic systems. These technologies allow doctors to detect gastrointestinal diseases in underserved regions, helping identify health issues in their early stages.

Filmed in the scenic locales of Tiruchirappalli and Kolli Hills, Tamil Nadu, the film was conceptualized by FUJIFILM India's brand team and directed by Ranvir Kumar Suman, with Seaface Films producing. Shot across 12 locations in just two days, the production involved over 60 crew members and 70 featured individuals, using Fujifilm's own Premista Cine lenses to capture the raw emotion and transformative power of the initiative.
“Hero with an Endoscope” honors the tireless work of doctors and healthcare workers, who are recognized in the film as the ‘cradle of society,’ dedicated to improving lives in challenging environments. The narrative centers around Dr. Govindraj and the Endobus team, emphasizing the impact of philanthropy in healthcare. Gopal’s story of survival, thanks to early detection, is a powerful testament to the life-saving benefits of accessible healthcare.

Prof. K Govindaraj, Chairman and Consultant General Surgeon at G. Viswanathan Multi-Specialty Hospital, Tiruchirappalli, shared: “The film brings to light the story of Gopal, whose life has been changed by the Endobus initiative. The film beautifully showcases the blend of technology and philanthropy that has been a part of my family’s tradition.”

Koji Wada, Managing Director, FUJIFILM India, expressed: “At FUJIFILM India, we are driven by innovation that brings joy to the world. Through this brand film, we highlight the power of accessible healthcare in transforming lives, and we are honored to contribute to this cause through our advanced technology.”
Abhi Shekhar Singh, Vertical Head of Corporate Communications & CSR at FUJIFILM India, added: “The brand film is a continuation of our ‘Stories of More Smiles’ series, emphasizing our Group Purpose of ‘Giving our world more smiles.’ Last year, we showcased our efforts in TB and mammogram screenings, and this year, we focus on real stories, like Gopal’s, that demonstrate how technology can save lives.”

FUJIFILM India’s “Hero with an Endoscope” celebrates not only the life-changing role of early detection and accessible healthcare but also reinforces the company’s commitment to improving lives through innovative solutions. The film is a powerful reminder of how technology, empathy, and timely intervention can make a tangible difference.

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