Gas-o-fast ignites UP with first-ever Anamorphic DOOH campaign

Gas-O-Fast is an antacid brand from Mankind Pharma, rolls out an groundbreaking OOH Campaign across Uttar Pradesh. For the first time ever Gas-o-fast rolled an all DOOH campaign focusing on creating breakthrough differentiation at a brand level which allows to create an unfair advantage in the minds of consumers.  

According to the recent OAAA and The Harris Poll research, DOOH advertising has proven credentials and does gets results. After seeing a DOOH ad, over three-quarters (76%) of consumers surveyed took action: 38% watched a video, 36% visited a restaurant, 30% had a word-of-mouth conversation, and 29% visited a store.

This innovative approach features captivating 3D visuals that come alive transforming these billboards into dynamic experiences. Look out for these stunning visuals in 20 prominent locations across key cities like Allahabad, Varanasi, Lucknow, Kanpur, and Ayodhya.

Joy Chaterjee, Associate Vice President and Head of Sales and Marketing for Consumer Division, added, “Mankind Pharma is driven by innovation, not only in its products but also in its usage of media. UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily. OOH has always been a significant part of our strategy and with DOOH the possibilities have grown. This campaign is reflective of our belief in differentiation and leading the category through disruptive and thought-provoking marketing communication”. 

Speaking about this association, Nabendu Bhattacharyya, Founder and CEO ideacafe said, “Our strong belief in the DOOH and our in-house creative capabilities in building 3D and anamorphic content was the premise on which we recommended this approach and partnered with Gas-o-fast to create this visually captivating campaign for the UP market”

The campaign promises to generate significant buzz and social media engagement, driving brand awareness and ultimately, increased sales. We're confident this unique approach will position Gas-o-fast as a go to product in this category.

Also Read : Gas-O-Fast rolls out a 360-degree campaign