Gautam Talwar joins Rediffusion as exe vice president

Rediffusion Y&R has appointed Gautam Talwar as Executive Vice President of New Business Development and Projects. He will be based in Mumbai and will report to Mahesh Chauhan, Group CEO. Prior to this, he was with Kaleidoscope Entertainment PVT. Ltd as Creative and Business Head.

Speaking on the appointment, Mahesh Chauhan, Group CEO, Rediffusion Y&R said, "We are happy to have Gautam in our team. He brings along vast experience on various aspects of advertising .With our new structure in place and our ultimate goal in focus, it was the perfect opportunity to hire someone dynamic to lead our new business development team. In Gautam we see the same drive and passion that we at Rediffusion Y&R possess. I am confident of his strong business acumen and intellectual resources which will help support our growth and will add value to our business."

Gautam Talwar, Executive Vice President -New Business Development and Special Projects said, "It is a pleasure to be associated with Rediffusion Y&R. With their strong intellectual backbone and strong leadership in Mash, it is an opportunity for me to apply my learning's in the advertising, mobile and entertainment space within the agency construct and hopefully create newer business models for Rediffusion Group. I am looking forward to an exciting journey with the Agency".

Gautam started his career with Grey and serviced businesses like Johnson & Johnson , Diageo, Elf ,Akai ,Cadbury Schweppes amongst others. He then moved to Ammirati Puris lintas where he serviced the Unilever hair franchise before becoming the strategic planner on Fair & Lovely and PSI(Population services International) for whom he developed the Balbir Pasha campaign. He then moved to handle the Unilever business for Lowe for the MENA (Middle East and NorthAfrica) region. He joined Kaleidoscope Entertainment in 2006 where he set up the mobile content division of the company along with executive producing two

full length feature films . At Kaleidoscope, Gautam was responsible for setting up the mobile content division and was also instrumental in developing original concepts and video content for the mobile space.

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