Get lucky with Vh1
And to watch Slash perform live in front of you, the stakes are even higher. Yes, Vh1 is giving a unique opportunity to two lucky viewers to fly to the island nation of Singapore to watch Slash Live concert.
The British-American guitarist Saul Hudson better known as Slash and best known as the former lead guitarist of the hard rock band Guns N' Roses was ranked No. 2 on Time Magazine's list of "10 Best Electric Guitar Players of All-Time".
So what you have to do, if you want to be on that flight to Singapore?
Simple! Just log on to Facebook and join the Facebook Vh1 group and register yourself.
This perhaps the first time that Facebook is being used as a response mechanism. "Until now, we've always had sms as our response mechanism and it has worked very well. But due to couple of reasons we're experimenting with FB (Facebook) only this time," says Ferzad Palia, Head - Vh1.
"We have a fan page, which has loyalists and it's growing very rapidly. This is another way to spread awareness about the page and get like-minded fans onto a common platform for the future.
"We're asking some fairly tough questions (5 of them) to qualify. Hence, the web is a simpler medium for such response collection. And almost our entire TG is web savvy. The opportunity is money can't buy one, so the true Slash & Vh1 fan will make the effort (and entries are already pouring in by the thousands!!," she explains.
Vh1 is promoting the campaign almost extensively in their sister channels like MTV & CNBC-TV18. Radio, on-ground activation across hot-spots & digital advertising are also been used to good effect.
In the past four years Vh1 Ticket to Ride has sent fans to watch legendary artists like U2, Coldplay, Eminem, Ricky Martin, Pearl Jam, Celine Dion, Bruce Springsteen, and Santana etc.
So hold on tight, you might be the lucky winner who gets to fly to Singapore to watch an unforgettable performance by Slash!

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