Gitanjali Group announces Shahrukh Khan as brand ambassador

Gitanjali Group today announced Bollywood superstar Shahrukh Khan as its new brand ambassador. This new association highlights the all-encompassing core value of the Group ' Trust Forever ' which reflects its 46-year legacy, and the confidence that consumers have in the Gitanjali name.

This is the first time that the Group, which has today emerged as the world's largest integrated branded jewellery retailer, has a brand ambassador as its public face. This step emphasises the positioning of Gitanjali Group not only as a "superstar' of the jewellery world, but also as a name that consumers look up to and trust. During its 46-year history, it has won the trust and confidence of consumers across the country for the quality of its products and design, and the fact that it was one of the first jewellers to offer consumers hallmarked gold and certified diamonds.

SRK, as he is popularly known, is one of the biggest brands in Bollywood today with a huge fan following that has developed over a career spanning more than two decades. He has won the trust and confidence of millions of people across the world and today his name is associated with values such as romance, trust and loyalty.

Mehul Choksi, CMD, Gitanjali Group, says, "Trust is one thing that cannot be bought; it has to be built and established through years of performance. We understand what it takes to win people's trust ' a continuous quest for perfection, a commitment to quality and a never ending passion to stay at the top. These are values that Shahrukh embodies perfectly, besides also being a symbol of loyalty and romance and so when it came to selecting a celeb to represent our group, the choice was obviously him."

Shahrukh Khan says, "Winning people's hearts is never easy, and the Gitanjali group has done it very successfully. I am very happy to be associated with the Group which has created so many of the leading jewellery brands in India and carved for itself a niche in the hearts of people."