"GO VIVID' With SONY VAIO E Series

Today one can say that the most personal possession in their life is a laptop. This is one thing which has turned from a luxury to a necessity. Sony has been one of the leaders in the technology industry. In fact even on Google India, Sony's products are the most searched products and it stands number one.

Here comes Sony with another mind engaging product. Sony India announced the launch of the fun & vibrant, easy-to-use VAIO E Series laptops. An ideal personal computer for everyday use, the new E Series provides a variety of screen size & configurations.

To mark the launch of the new E Series, Sony will also launch a brand campaign called "GO VIVID' with Brand Ambassador, Kareena Kapoor who is already endorsing around 10-12 brands. Her exuberance & vivacious personality brings in a direct connect to the vibrancy of VAIO E Series colours.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, "The E Series models are designed keeping in mind, everyday ease of use. With vibrant, colourful looks, the new E Series laptops are perfect for everyday browsing, blogging or enjoying one's digital media collection. He added, "With the message of "GO VIVID', brand VAIO sets a befitting tone with youngsters making them the proud owners of great looking, vibrant laptops. Our brand ambassador, Kareena is a cool youth-icon who exudes a tremendous sense of style that resonates well with brand VAIO."

The Glossy basic colours, Black and White, complemented by the Glossy Vivid colours, Blue, Pink, Green, Black and White will be available in 35.56 cms and 39.37 cms screen size respectively. The new range of notebooks will be available across Sony Center stores and retail partners across the country.