Goafest 2012: Media Abby, winners announced!

The Ad Club Bombay announces the Media Abby final winners at Goafest 2012. Lodestar UM and the Mindshare tops the chart winning 6 metals in different categories this year. The Lodstar UM won the gold medal in the Pro Bono Marketing category for Bombay Psychiatric Society. The agency won two silver awards for Amul MasterChef India-2 and Coca-Cola -Coke Studio Woos India, and the three bronze award were for the Amul Mater Chef India -2 and Thumps Up Hunt for the Thunder Star. Nandini Dias, Chief operating officer, Lodestar UM says, " As an Media agency we have done very well, it's the highest no of metal we have got, we are proud of the awards we have won, we could have done better since some of our work is really good, like the coke studio".

Mindshare won the gold and a Grand prix award for Surf Excel advertisement. They bagged two silvers for Kissan Jam and Axe Male Fantasy Theme Parks under the category of Best use of Internet & Digital Media and Youth Marketing respectively. The two bronze awards was for Nike Cricket, Bleed Blue Campaign and kwality Wall's Cornetto advertisement in the category of Best use of Internet and Digital Media and Youth Marketing respectively.

The Maxus stands second winning total of 5 metal awards with two silver awards for Google, Cinema Queue Becomes History under Best Use of Cinema and Google Mobile Services (GMS). The agency won three bronze awards for Tata Sky HD, Amitabh Bachan Died Twice Because of A House Fly!, Askme(Infomedia), Google on Radio and ABT Associates " thi Bachpan Ke"-second mother's fight against Diarrhea. The team expresses great happiness after winning the award, "Maxus emerges top honors today night. With 5 awards in media awards and 7 digital creative awards, Maxus has 12 awards overall" Ajit Varghese, Managing Director, Maxus.

Starcom won Gold in category of Best Use of Cinema for Samsung Galaxy Tab "Touch Cinema With Galaxy Tab 1'. Mediacom Communication bagged a silver award for Whisper "Magic and Girl Dosti' and Madison Media Plus also won silver for Airtel "Har Ek Friend _____ (dash) Zaroori Hota Hai). DDB MudraMax and the Interactive Avenues both won bronze awards for Big Bazar -The Magic Frisk and American Express -recommend The AMEX Experience respectively.