Goafest: WhatsApp's Gaurav Jeet Singh unveils 'Do More With Conversations'

Attendees at Goafest were treated to a keynote address by WhatsApp titled Do More With Conversations, delivered by Gaurav Jeet Singh, Head of Agency Business, India, at Meta. "One billion people message with businesses every week," he noted, illustrating the massive scale of this communication trend. Recognising the potential for more meaningful engagement, he revealed that WhatsApp is actively working to enhance the interactivity of these business exchanges.

Efforts by WhatsApp, including driving value, leads, sales and customer engagement among others aim to transform simple messages into rich, interactive experiences, fostering better customer service and more dynamic business relationships. Mr Singh also reinforced his claim with numerous anecdotes and examples from various brands. As this platform continues to evolve, such advancements are poised to significantly impact how businesses connect with their customers, enhancing both efficiency and user experience.