Godrej Capital launches 'Hum Samajhte Hain Business' campaign to empower MSMEs

Godrej Capital, the financial services arm of the Godrej Industries Group, has launched a new campaign titled ‘Hum Samajhte Hain Business’. This initiative aligns with the group's 127-year-old legacy of nation-building and addressing the growing needs of India. The campaign focuses on providing loans tailored to the specific needs of business owners who are looking to grow and progress in their business journey.

As part of the campaign, Godrej Capital has released a new digital film conceptualized by Publicis India. The film portrays the bittersweet emotional journey of a business owner transitioning from a small shop to a larger, more successful venture, highlighting a moment of triumph and growth.

Godrej Capital offers various loan products, including unsecured Business Loans, Loan Against Property, and Udyog Loan Against Property. These loans are designed to provide business owners with flexible repayment options and quick sanctions, helping them achieve their business goals.

Nalin Jain, Chief Marketing Officer of Godrej Capital, said: “'Hum Samajhte Hain Business' reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

Oindrila Roy, Managing Director of Publicis India, added: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

The campaign will be promoted across digital platforms such as Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, as well as offline channels. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—to ensure wide accessibility. The campaign aims to engage business owners, prospective borrowers, and industry representatives, enhancing awareness and engagement across all serviceable locations.

In addition, an outdoor campaign has been strategically planned to maximize Godrej Capital’s reach and visibility among customers and DSAs. This outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.

With its focus on growth and flexibility for businesses, Godrej Capital aims to develop and provide financial access for MSMEs, contributing to the entrepreneurial development of the MSME sector in India and ultimately supporting the economy's growth and nation-building.