Godrej Industries Independence Day campaign highlights India's SmallFreedoms

As India gears up to celebrate Independence Day, Godrej Industries Group today launched a digital campaign titled #SmallFreedomsofIndia. Showcasing the everyday freedoms that we as citizen of India enjoy, which often goes unnoticed, the campaign highlights how these freedoms play a critical role in the well-being and upliftment of Indians in addition to overall development of the country.

Conceptualized and executed by Godrej Industries Group’s Corporate Brand and Communications team along with Creativeland Asia, the film encapsulates some of the small freedoms that help in changing life’s for the better. It reiterates Godrej’s commitment to creating products and services that are innovative, affordable, inclusive, and accessible to all. Capturing the small yet profound freedoms that enhance our daily lives – from a peaceful night’s sleep to nourishing glass of health, from building dream homes to handholding farmers who feed the nation, from inclusive finance to enhancing confidence, the campaign celebrates the myriad ways in which Godrej endeavours to add goodness quotient in the life for Indians.

Speaking on the campaign, Sujit Patil, Chief Communications Officer at Godrej Industries Group, said “India’s journey to independence is a remarkable story of resilience and progress. While we celebrate our nation’s grand achievements, it is essential to acknowledge the small freedoms that make each of our lives fulfilling. These freedoms are the foundation of a happy and healthy society, and we as Godrej Industries Group are proud to contribute to them through our diverse products and services, born out of an intention to create goodness. ”

Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, added “The idea was to talk about the essence of small freedoms we enjoy as Indians. It’s a tribute to the small yet significant joys that Godrej products bring into people's lives, embodying the brand's commitment to inclusivity, innovation, and accessibility. This campaign celebrates the goodness that Godrej delivers to every Indian, every day.”

Godrej Industries Group’s #SmallFreedomsOfIndia campaign is live on digital and social media platforms.