Godrej launches engaging TV campaigns to spotlight smart AC features

With the onset of summer, the Appliances Business of Godrej & Boyce, a part of the Godrej Enterprises Group, has launched engaging television campaigns to highlight the key features of its latest Smart Air Conditioners. Using wit and relatable storytelling, the TVCs emphasize how Godrej Smart ACs intuitively adapt to users’ needs, offering efficient cooling performance, durability, and convenience to enhance everyday living.
One of the films captures the dynamics of a modern couple, where amidst their engaging banter, the AC’s filter cleaning notification pops up on a mobile phone, reminding them to clean their AC filters for uninterrupted cooling. This addresses the common issue of users neglecting AC filter maintenance, which can lead to breakdowns. Godrej Smart ACs resolve this by sending automated filter cleaning reminders, ensuring seamless cooling performance.

Another film brings to life the bond between a mother and daughter, showcasing the smart scheduler feature of the Godrej Smart AC. Based on consumer habits of switching ACs on and off at specific times during sleep, work, or nap, the TVC highlights how the Smart AC follows pre-set instructions to adjust the temperature automatically—eliminating the need to search for a remote or phone every time.
Both films conclude with the powerful message, ‘Unlock Smart Cooling with Godrej Smart ACs’, while reinforcing the brand’s commitment to transparency with a 5-year comprehensive warranty with no hidden costs.

Commenting on the campaign, Swati Rathi, Head of Marketing at the Appliances Business of Godrej Enterprises Group, said: “Our brand journey has always been driven by innovation rooted in a deep understanding of evolving consumer needs. Today’s consumers seek convenience and comfort in every aspect of their busy lives. With our latest TV commercial this summer, we have focused on communicating our smart connected offerings. With features like automated filter cleaning notifications and smart scheduling, we are transforming the way people experience uninterrupted cooling and comfort, unlocking value in their daily lives.”

These films have been conceptualized by Lowe Lintas, and the 15- & 20-second versions are being aired on linear and connected TV platforms, including the IPL.
The campaign is part of a broader visibility initiative by Godrej Enterprises Group, running across multiple business verticals, aimed at bringing alive the brand’s promise of ‘Moving Your World Forward’.