Godrej Locks partners with KBC Season 16 to promote home safety

Godrej Locks & Architectural Fittings and Systems, a trusted name in home safety under the Godrej & Boyce umbrella, has announced its strategic partnership with Sony LIV as the Official Safety Partner for the iconic game show Kaun Banega Crorepati (KBC) Season 16, hosted by the legendary Amitabh Bachchan.

Shyam Motwani, Business Head of Locks & Architectural Fittings and Systems at Godrej & Boyce, stated: "This partnership unites two trusted brands that have been integral to Indian homes for decades. As KBC’s Official Safety Partner, we are not only reinforcing the importance of home safety but also showcasing our innovative digital locks as essential to modern living."

Godrej Locks will feature prominently throughout the show, with strategic integrations including Aston bands and a special segment where the ₹25 lakh winner will be presented with a Godrej Digital Lock by Amitabh Bachchan himself.

This collaboration transcends mere brand visibility; it aligns the values of KBC and Godrej Locks—both symbols of trust and reliability in Indian households. By incorporating Godrej’s cutting-edge safety solutions into the fabric of KBC, Sony LIV enhances the viewing experience, making it both entertaining and informative.

The brand encourages everyone to join the conversation on home safety by engaging on social media and exploring the latest in digital locks, with special offers making advanced home safety accessible to all.