Google faces breakup threat after US DOJ search monopoly ruling

The US government is considering major penalties against Google following a judge’s ruling that the tech giant illegally dominated the online search market.

Options on the table include:

• Breakup: The most drastic measure being discussed is forcing Google to divest parts of its business, like the Android operating system.
• Forced Sales: The Department of Justice (DOJ) might force the sale of key Google products like AdWords (search advertising) and Chrome web browser.
• Data Sharing: Google could be required to share its vast data with competitors to create a more level playing field.
• AI Restrictions: Measures might be implemented to prevent Google from gaining an unfair advantage in the development of Artificial Intelligence products.

The judge’s decision hinged on Google’s practices:

• Paying billions to companies like Apple to keep Google the default search engine.
• Exclusive contracts with other companies that stifled competition.

Experts weigh in on the breakup possibility:

• Breakup unlikely: While some believe splitting Google is the ultimate solution, others like Neil Chilson, former FTC technologist, see it as impractical.
• Focus on practices, not structure: Experts suggest tackling the specific practices creating the monopoly, rather than dismantling the entire company.

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The ruling’s significance:

• Landmark victory: This is seen as a major win for regulators aiming to curb the dominance of big tech companies.
• Part of a larger trend: Similar lawsuits against Meta, Amazon, and Apple have been filed in recent years.

The future:

Google plans to appeal: While the DOJ contemplates remedies, Google is expected to fight the court’s decision.

Uncertainty for Google: The coming months will determine the extent of penalties and potential changes to how Google operates.