Google India announces 'Engage program', enhances focus on SMEs

Google India today announced the launch of a new call center in Hyderabad that will provide regional language support to small medium businesses in India for its AdWords platform. The new center will offer support in Telgu, Tamil, Kannada and Malayalam and will manage both inbound and out bound calls to help small medium entrepreneurs to learn - how to manage advertising campaigns online and grow their businesses by using Google's advertising platform 'AdWords'. With this new additional facility, Google India will now provide support in 6 languages including Hindi and English.

As part of its outreach plan, Google also announced the launch of a new learning and training program called 'Google Engage' which is designed to help individuals and businesses engaged in offering web-related services to customers locally. The new initiative will engage and support those businesses that specialize in helping other businesses succeed online, by further developing their online skills and knowledge of Google products, making them more attractive to potential clients and more valuable to their existing customers.

As part of this program, Google will provide invitations to events and in-person training sessions to members who sign up for this initiative. They will also receive readymade promotional materials, free online trainings and

In addition to the Google Engage initiative, Google India plans to host over hundred direct engagement events and workshops for SMEs and empower them with the knowledge to gain from Google's AdWords platform. Small medium businesses with an online presence can also continue to avail free advertising coupons worth Rs 2500/- that can be used to advertise on Google Search engine, by just calling the number 1860 266 6622 and registering their account with Google India AdWords platform.