Grey Advertising bags Bharti AXA General Insurance account

Grey Advertising has won the mandate earlier handled by Contract Advertising, the account will be handled by the Grey Bangalore office which will provide strategic and creative direction to Bharti AXA General Insurance, ranked amongst the Top Three Insurance companies in Home and Content Insurance by Grant Thornton in 2010. Bharti AXA General Insurance business has a presence in over 100 cities across the country, the account is estimated to be worth Rs 12 to 15 crores.

Commenting on the win, Vijay Jacob, VP and Head of South, said, "We are very pleased to win this account. Our strong creative offering and in-depth understanding of the category and consumer helped us win this mandate. Bharti AXA is looking to address a wide cross section of consumers. Our strategic approach resonated with the client."

Kimsoon Chua, Chief Operating Officer, Bharti AXA General Insurance said "We are happy to sign Grey on as our advertising agency and we look forward to some path-breaking creative and strategic inputs from their team. At Bharti AXA we are focused on innovation in both products and services and we are looking to enrich our marketing and brand through equally innovative promotion techniques."