Grey wins Killer Jeans account!

Grey has bagged the creative duties of Killer Jeans. the brand has had a long standing relationship with Karan Rawat who recently joined Grey as ECD. The recent strengthening of the creative team at Grey Mumbai swung the decision in Grey's favour.

On winning the account, Hari Krishnan, VP and Mumbai Head, Grey said, "We are thrilled to have added a fashion brand like Killer to our portfolio. We will apply our learning on the youth segment and our integrated marketing skills to consolidate the equity for brand Killer amongst the youth."

Sandeep Varma, Vice President, Marketing, said, "We were impressed by Grey's all-round skills. We look forward to some fresh new ideas that will take our brand to the next level."