GupShup from SMS to social

SMS GupShup has always been in news for their SMS business and their business tie-ups. But now the company is in news for their latest move.

They earlier formed several communities for swine flu. And now they have created three new communities around Healthcare, JaagoRe and Stree.

Going social on social media seems to be the latest fad, and SMS GupShup seems to be cashing on it.