HANMER MSL launches executive report on the opportunities in the economic downturn

HANMER MSL, part of MSLGROUP, Publicis Groupe's flagship speciality communications, public relations and events network and one of India's leading communications agencies, today launched its latest thought leadership report. "When The Going Gets Tough, The Tough Get Smart' examines how a further global downturn will impact India and what businesses should do to guard against it. It also goes a step further by sharing insights on opportunities that Indian firms could exploit to negotiate the economic uncertainty and emerge stronger.

Following HANMER MSL's well-received analysis report of the Anna Hazare campaign, this paper reflects on the specific business areas of concern for India, including shrinking profit margins, loss of clients and slowing GDP growth, as the US and parts of Europe struggle. In spite of India's growth rate of 7%, India Inc has, understandably, adopted caution as its mantra as fears of a double-dip global recession loom large.

Jaideep Shergill, CEO, HANMER MSL, said: "As trusted advisors, we provide counsel to our clients to help their businesses through turbulent times. This report, our second thought leadership paper, pinpoints knee-jerk reactions that Indian businesses need to avoid - such as cutting investment in key areas of brand and talent as well as cutting prices in light of slowing demand, and also shares opportunities that a crisis can bring - to stay ahead in the market."

"When The Going Gets Tough, The Tough Get Smart' focuses on India's job market and the measures Indian firms should adopt to minimize long-term negative impact including evaluating revenue streams and marketing strategies, as well as continued investment in talent and brand building.