Hardik Pandya partners with FanCode Shop for Performance Wear Collection

India's premier all-rounder, Hardik Pandya, has unveiled his brand identity along with an exclusive range of performance wear available only on FanCode Shop. This launch marks a significant milestone in his distinguished career, offering fans a unique blend of style and functionality.

The first drop of the collection is now live on FanCode Shop. The launch event in Mumbai featured an innovative and stylish collection that mirrors Pandya's dynamic personality and athletic excellence.

Pandya has been deeply involved in the creation process, contributing to design inputs, fabric selection, and color choices. The apparel range includes t-shirts, vests, polos, shorts, and jackets, designed for both casual wear and high-intensity workouts. The lightweight, breathable, and flexible fabrics ensure maximum comfort and durability, ideal for rigorous fitness routines. New designs and products, including polos and joggers, will be introduced in multiple drops throughout the year.

Expressing his enthusiasm, Pandya said: "I wanted to create something that embodies my journey and connects with today's youth who are unstoppable despite the challenges life throws at them. I'm excited to bring this performance wear range to life with FanCode Shop. By launching this identity and range, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope they enjoy wearing it as much as I've enjoyed creating it!"

Yannick Colaco, co-founder of FanCode, added: "We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik's journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts and athletes but also to young fans and admirers who look up to Hardik."

FanCode Shop, the merchandise and licensing arm of FanCode, will handle end-to-end product and customer experience, including manufacturing, logistics, customer care, and marketing. Since its inception, FanCode Shop has been the official merchandise partner for the ICC Men’s T20 World Cup 2024 and ICC Men’s ODI World Cup 2023. It also offers fan merchandise for popular teams like Manchester City, Juventus, Barcelona, and PSG. During the IPL, FanCode Shop managed official Mega Stores for teams such as Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, and Sunrisers Hyderabad.