Harley’s Corner onboards Mirza L. Baig as new CEO & Co-Founder

Harley’s Corner has announced the appointment of Mirza L. Baig as the Chief Executive Officer and Co-Founder. With 27 years of wide ranging experience in marketing and business leadership, Mirza has led the foundation of pioneering brands, set new businesses, unlocking important growth for brands across numerous markets worldwide.

Mirza's entrepreneurial spirit was exemplified through him co-founding Jimmy's Cocktails, India's first global cocktail mixer brand. He  built the brand's marketing function, introduced innovative products, and spearheaded expansion into international markets such as Australia, South Africa, Mauritius, Dubai, Nigeria, Nepal, and Chile. His efforts led the brand to a remarkable year-on-year growth. 

With  exposure to the emerging markets of India, UAE, Southeast Asia, and South America, as well as mature markets in Europe, Australia, and the USA, Mirza has launched and established brands, led award-winning marketing campaigns for global markets, created world-class engagement platforms, managing more than 5,000 large-scale B2B events and exhibitions, and developed sponsorship and revenue models using live IPR and digital content formats.

Throughout his career, Mirza has managed a range of high-profile projects, including the Indian Derby, Heineken Silver Launch and Creation of IP`s for fortune 100 brands He also led Hammerhead Experiences, a company specializing in 360-degree marketing solutions, to build new strategic revenue generation opportunities.

At Harley's Corner, Mirza will be responsible for strategic planning and vision, operational oversight, and growth across core product offerings in the pet food sector. He will focus on expanding the company's footprint in the Direct-to-Consumer (D2C), retail, and export channels worldwide. His expertise will be instrumental in building strong relationships, developing compelling product assortments, and driving online sales through innovative e-commerce strategies.

"I am thrilled to welcome Mirza L. Baig as our CEO and Co-Founder at Harley's Corner. His unparalleled expertise in brand building and market expansion, coupled with his proven leadership in driving exponential growth, make him the perfect fit for our team. Mirza's vision and strategic acumen will undoubtedly propel Harley's Corner to new heights as we strive to innovate and lead in the pet food industry. I am confident that, under his stewardship, our company will not only expand its market presence but also redefine the standards of excellence in our sector," said Ishmeet Singh Chandiok, Dog Chef, Canine Nutritionist and Founder of Harley's Corner.