Havells CFLs' shocking guilt-cutting technology

One of the unavoidable sins of modern life is the consumption of energy, and only a dramatically virtuous act can soothe the conscience of someone who cares about the planet. That act, a new TVC argues with droll mischief, is the use of Havells CFLs â€which apparently affords a moral surge so potent that it can asphyxiate the guilt of a hangman!

The new communication, conceived by Lowe Lintas, is powered by the rationale to project Havells CFLs as being capable of saving much greater energy than its rivals, owing to its superior lighting technology.

The TVC features a hangman who is tormented by guilt after enjoying a good day at office. As he ponders his act darkly, relief lights up his mind with the realisation that he uses a CFL. The fact that he has done something to save the environment mitigates the discomfiture that accompanies the act of wasting a human being!

The voice-over outlines his thoughts: Zindgi mein hum sabko paap karna padta hai, toh kyun na punya kama le¦ bijlee bacha ke.' Havells CFL sabse zyada bijlee bachaaye.

Havells has been driving energy efficiency through its range of products like CFLs and fans.