Hero Electric Rolls Out ‘India’s No. 1 Electric Two-Wheeler Company’ Campaign

Amidst the noise and commotion of a fast-changing automotive landscape and a continuous influx of new players into the market, comes some much needed clarity. Created by Mirum India – a leading digital agency from the WPP network, the new campaign sets the record straight for Hero Electric – ‘India’s Number 1 Electric Two-Wheeler Company’ 

The idea of the campaign is to not just say Hero Electric is No.1 but to showcase why the brand is the most preferred electric two-wheeler company in India. The campaign is aimed at bringing to life and light, the real reasons behind Hero Electric’s decade long commitment towards changing mobility. The campaign also speaks of their widest portfolio in the market and further cements Hero Electric’s commitment of not leaving anyone behind in the electric evolution.

Mr. Sohinder Gill, CEO, Hero Electric said, “For the last 14 years, Hero Electric has been playing a pivotal role in propelling the ‘electric shift’ in India with its varied product offering, bettering infrastructure and spreading awareness. We are delighted and thank everyone for their support in making Hero, India’s no.1 Electric two-wheeler brand. This campaign is to recognize every individual who has supported us in our journey and responsibly chosen to make ‘The Smart Move!’ We are glad to be operating in a country where consumers are becoming more aware and make greener choices that motivate us further to drive the green mobility shift.” 

Speaking from the creative lens of the campaign, Sanjay Mehta, Joint CEO – Mirum India, said, ‘‘While working on this campaign, our objective was very clear, we must narrate the journey of what makes the brand No.1 and that is not just via sales. There is so much that goes behind the scenes at Hero Electric to cater such a wide network of customers so when we developed the campaign, we kept our audience at the core and impact as the creative tool to narrate our premise - India’s Number 1 Electric Two-Wheeler Company”