HexaHealth promises to resolve all your surgery stress in its campaign

HexaHealth, a start-up that provides invaluable support to patients facing prospective surgery, has launched its latest brand campaign that reaffirms that it’s there for them - #surgerykeharmodpe.

In this 21^st century, everything happens at the press of a button. However, a surgery remains a stressful physical procedure requiring expert medical intervention and seemingly endless support from family, friends and well-wishers. Over the past year and a half, HexaHealth has successfully simplified surgery procedures for thousands of patients.

The brand’s latest campaign has been made on a beautiful concept that promises that the entire process – from identifying a suitable doctor to making all arrangements at the hospital on surgery day to a successful recovery post the surgery - can be seamless with HexaHealth. HexaHealth’s assistance is just a call / click away!

The campaign video, made in a uniquely optimistic tone, reassures the patients that they can forget the anxieties of a surgery and be at complete ease about their health issue and its treatment. The underlying message is of mental and emotional relaxation for the patient and his family.

Says Ankur Gigras, Co-founder, HexaHealth: “There were approximately 2 crore surgeries a year done in India pre-Covid, and we are approaching similar numbers again. But there is little awareness about the trauma that a patient and his family has to go through during this time. Our latest brand campaign focuses on our patient-first approach - our patient can relax as the HexaHealth team takes care of every single aspect of his/her upcoming surgery, in a systematic & sensitive manner. The brand video is deliberately done in a light-hearted tone so that the patient, along with his family, is reassured that there are equally fulfilling times waiting for them post the surgery as well. And with HexaHealth’s unique combination of expertise & empathy, they are sure to get through the tough times with ease!”

Says Gaurav Arora, Co-founder & Creative head, Yellow Shutter, “When we put ourselves in the place of a patient who’s faced with a prospective surgery, we could well imagine the deluge of stresses that he and his family would be dealing with. Also, while the surgery itself is a heavy, serious subject, we wanted to bring out the fact that life can continue to be as positive & satisfying as it was after the surgery as well. The brand campaign video is also an inspiring take on how HexaHealth helps you face tough times with ease.”