HISTORY TV18 launches screen app experience!

HISTORY TV18 has launched screen app experience to cement its position in the genre. The HISTORY TV18 App allows fans to interact with one another around feeds (videos, images, facts), participate in show discussions, and create conversations on various topics. What’s more, through a novel innovation, viewers can see their chats live on TV via a ticker, taking viewer engagement to a whole new realm.

Since its launch, over 160,000 HISTORY TV18 fans in India have downloaded the app. Over 50% of downloads have been by the youth (13 – 20 years), who are also the target audience for the channel.

Speaking on the success of the app, Ms. Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks | TV18 said “We are delighted with the success of the HISTORY TV18 app. It is consistent with our endeavour to ensure that our innovative and cutting-edge content reaches every possible audience with access to a screen – be it a TV screen, a computer screen or a mobile phone screen. With the enormous success of the app, we have once again taken a step in the direction of broad basing and growing this genre in India.”

The HISTORY TV18 app offers viewers a chance to network around feeds while watching their favorite shows, watch videos, participate in show discussions, like and reply to Twitter feeds and other social media integration. The app also boasts of a unique feature where it assimilates seamlessly and pulls out friends automatically from the user’s contact list. Viewers can add other users as their buddy, and on approvals receive exclusive HISTORY TV18 stickers which can be used in the chat rooms.