HoABL Reimagines Ayodhya: Ram Lalla Darshan at Home

This Ram Navami, The House of Abhinandan Lodha (HoABL) is using cutting-edge technology to bring the darshan of Ram Lallaji from Aoydhya directly to the homes of devotees across the country and celebrate this auspicious day. With a simple scan, users can witness the temple appear before them—layer by sacred layer—offering a virtual darshan that transcends geographical boundaries.

At a time when brands have traditionally used AR to showcase and market their products, HoABL is leveraging this technology to deepen spiritual connections, enabling millions to experience the divinity of Ram Lallaji from the comfort of their home.

Speaking on this, Samujjwal Ghosh – Chief Executive Officer – The House of Abhinandan Lodha said, “This is more than just an innovation—it’s a bridge to spirituality. For centuries, faith has been about physical journeys—traveling to sacred places, experiencing the divine in person. But spirituality knows no boundaries. With this initiative, we are using technology to bring the sanctity of Ram Lallaji closer to millions, allowing them to experience the spiritual essence of Ayodhya in a way that was never before possible.”

This initiative is part of HoABL’s larger vision, ‘Chalo Ayodhya’, which aims to strengthen the emotional and cultural bond people share with Ayodhya, a city of immense spiritual significance.

By blending immersive technology with storytelling, HoABL sets a new benchmark for how innovation can enrich traditions, proving that digital experiences can be a powerful medium for spiritual and cultural engagement.

Nearly 13 crore devotees visited Shri Ram Janmabhoomi Temple after their holy dip at Prayagraj Sangam at Mahakumbh 2025, reaffirming India’s unwavering faith. This year’s celebrations promise to be the grandest in 500 years—a Maha Ram Navami with the infrastructure in Ayodhya catching up.

Ayodhya is transforming into the world’s leading spiritual destination, blending ancient heritage with modern infrastructure. Investments in hospitality, industry, and connectivity are surging—all powered by faith. This transformation is part of a larger trend of rising spiritual tourism in India, as more travelers seek meaningful, culturally rooted experiences. Ayodhya stands at the epicenter of this boom, with its rapidly growing economy fueled by pilgrim footfall, new businesses, and nationwide interest in spiritual travel.