Honasa and Zepto launch thriller-style campaign for daily sunscreen use

 Honasa Consumer Limited, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, and other leading beauty and personal care brands, has partnered with Zepto, India’s fastest growing consumer internet platform, to launch an innovative campaign to promote daily use of sunscreens. The campaign emphasizes the importance of daily sun protection while highlighting the convenience of ordering sunscreen instantly via Zepto.

The collaboration brings together Honasa’s expertise in skincare innovation and Zepto’s endeavour to deliver products at lightning speed, ensuring users never have to step out unprotected from UV rays. The campaign features a range of sunscreens under Honasa’s house of brands—The Derma Co., Dr. Sheth’s, Aqualogica, and Mamaearth—showcasing options that cater to various skin needs, emphasising that sunscreen isn’t just for vacations but a year-round essential.

The campaign film takes a thriller-style approach, following a woman frantically blocking sunlight from her home. As suspense builds, a friend arrives and quickly orders Honasa’s sunscreens via Zepto, explaining the unique benefits of each: The Derma Co.'s active ingredient-rich formula, Dr. Sheth’s fusion of natural and active components, Aqualogica’s glow-enhancing sunscreen, and Mamaearth’s Made Safe-certified option. The film closes with a powerful message: “All the sunscreens you need, now delivered in just 10 minutes through Zepto.”

Anuja Mishra, EVP and Chief Marketing Officer, Honasa Consumer Limited, “Sunscreens are the most essential step in any skincare routine, yet often the most overlooked. At Honasa, we are committed to educating consumers about healthy skincare habits. This partnership with Zepto allows us to make sun protection more accessible and top-of-mind for consumers. The convenience of quick delivery eliminates excuses, ensuring sunscreen is always a click away - whether someone is heading out for an impromptu meeting, a quick errand, or simply looking to restock. Our goal is to help people build habits that contribute to healthier, happier skin in the long run.”

Chandan Mendiratta, Chief Brand & Culture Officer, Zepto, added, “I’ve learned from the women in my life that sunscreen isn’t just a beauty product—it’s a daily essential. With over 8k average daily searches for sunscreen on Zepto today and 2025 set to be one of the hottest summers on record, the need for instant access is greater than ever. This partnership with Honasa ensures sun protection is just 10 minutes away, making it easier than ever for users to build healthier skincare habits—effortlessly. We thank our sellers for having enabled this.”

This partnership emphasises the importance of using sunscreen daily while showcasing Zepto’s ability to provide instant access to skincare essentials. By leveraging digital platforms and relatable storytelling, Honasa and Zepto continue to engage their audience in an innovative way.

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