House of Bindu strengthens leadership team for national expansion

House of Bindu, a leading food and beverage company from Karnataka with Bindu Fizz Jeera Masala as flagship beverage brand, has recently hired two prominent professionals in critical leadership roles to augment its business growth and expansion rest of India. The strategic appointments of two seasoned executives within the FMCG sector to its leadership team heralds a strong commitment to scale up their business with newer products and adding newer geographies beyond Karnataka. The company welcomes the joining of L. Syamprasad as COO, and Abhishek Bhardwaj as National Sales Manager – Emerging Markets, both poised to drive the company’s next phase of growth.

Syamprasad’s illustrious career spans leadership roles at esteemed companies such as Marico, Britannia, Dr. Reddy’s Laboratories, Bovis Lendlease (worldwide project arm for Coca-Cola), Hector Beverages. He is renowned for his expertise in streamlining supply chains, boosting manufacturing efficiency, implementing robust process excellence frameworks and spearheading successful new product introductions. He is also known for driving end-to-end project management, ensuring seamless execution and delivery of projects from conceptualization to completion. At Bovis Lendlease, he played a pivotal role in establishing multiple greenfield and brownfield projects for Coca-Cola India, demonstrating his expertise in managing complex, large-scale initiatives. Syamprasad holds degrees from (BTech Mech); MNNIT and PG in business management XLRI, complemented by specialized training in world-class manufacturing practices from the Japan Institute of Plant Maintenance (JIPM). He is also a certified Six Sigma professional.

Complementing the operational strength of Prasad’s appointment, Abhishek Bhardwaj arrives as a seasoned sales leader with over 25 years in the fast-paced FMCG sector. Bhardwaj’s career includes key leadership positions in FMCG giants such as Unilever, PepsiCo, Lotte, and Coca-Cola. His deep expertise encompasses channel sales strategy, new business development, customer relationship management, and effective key account management. His executive education includes programs at ISB, Columbia Business School, and IIM Bangalore.

“We are thrilled to welcome L. Syamprasad and Abhishek Bhardwaj to House of Bindu. Their combined wealth of experience in both operations and sales leadership will be critical assets as we execute our ambitious growth strategy and further solidify our leading position in the Indian food and beverage industry. With a strong vision of targeting 1000 crs turnover, we at House of Bindu look forward to their collective experience in driving our next phase of growth and expansion.” stated Mr Sathya Shankar, Managing Director, SG Corporates.”

SG Corporates is rooted in the entrepreneurial journey of Mr. Sathya Shankar, which began in 1987 with an automobile spare parts shop in Puttur. Recognizing business opportunities, Mr. Shankar expanded into auto finance, establishing Praveen Capital in 1994. His foray into manufacturing started with Bindu Mineral Water, a packaged drinking water brand, which led to the formation of SG Corporates and paved the way for its presence in the beverage industry. Today, SG Corporates encompasses numerous beverages brands and extends beyond beverages into organic farming, fruit processing, and packaged foods through Megha Fruit Processing Private Limited or House of Bindu. The overarching mission of the SG Group is to deliver "the taste of happiness" to its consumers. The Company is in existence since 20+ years and has a robust distribution network covering almost all Southern States. In addition, over last two years the company has expanded its distribution PAN India in the states of Maharashtra, Goa, Orissa, West Bengal, further to Madhya Pradesh, Gujarat, Chhattisgarh, Uttar Pradesh. The Company has a network of 20+ warehouses spread across 7 states, 1,500+ distributors and over 200,000+ Active Outlets. The Company’s products are well accepted and are known for their quality, taste and customer service. This is in line with the promoter’s vision of SG – “pure taste of happiness”.