Housing.com teams up with Bigg Boss for marketing campaigns

Housing.com, India’s leading real estate app, has officially launched its highly anticipated annual event, the Mega Home Utsav 2024. Now in its eighth edition, this year’s event will run from October 1 to November 15, 2024, featuring participation from over 4,200 esteemed developers and channel partners across 34 cities.
To maximize its reach, Housing.com is launching an omni-channel marketing campaign across digital and traditional media. This includes digital sponsorships of Bigg Boss Season 18 and major cricket events like India vs. Bangladesh and India vs. South Africa on OTT-CTV platforms, complemented by impactful campaigns on Instagram and YouTube to enhance engagement for Mega Home Utsav 2024.
The Mega Home event will be hosted online, making it accessible to property seekers in key cities such as Mumbai, Bengaluru, Chennai, Pune, Delhi, and many more across the nation, including Navi Mumbai, Thane, Hyderabad, Noida, Ghaziabad, Ahmedabad, and Varanasi.
Key developer partners participating in this year’s event include Nyati Group, Casagrand Builder Private Limited, Western Constructions, Kedia Group, Ashoka Builders India Private Limited, and Kalpataru.
“This year, we expect to engage an audience of over 53 million on our platform. Housing.com remains India’s number one property destination, having maintained traffic leadership for nearly three years. The Mega Home Utsav 2024 is more than just an event; it’s an unparalleled opportunity for prospective homebuyers to explore a diverse range of property options and exclusive offers tailored to their specific needs,” said Amit Masaldan, Chief Revenue Officer of Housing.com.
In addition to the exclusive offers, the Mega Home Utsav 2024 will introduce exciting new initiatives, including Influencer Marketing videos, enabling developers to collaborate with prominent social media influencers to market their properties. The event will also feature the “Keeping it Real with Housing.com” podcast series, inviting customers to engage with audiences through a unique channel.