How Apptrove Helps Shopping Apps Harness India’s Festive Shopping Frenzy

In India, this time of the year is not merely a celebration phase but rather a shopping season. From Dussehra to Diwali and right up until New Year, is when families splurge on gifts, new clothes, home decor, and everything in between. Mobile shopping continues to play a leading role year-on-year, and as a result, online shopping apps have become an essential tool for brands aiming to reach Indian consumers actively seeking the hottest festive bargains.

For brands, mobile presence is not just a great idea, but a necessity to harness the excitement and spending power associated with India’s largest shopping festival. 

Apptrove by Trackier, a leading mobile measurement partner, provides tons of features that enable m-commerce apps to make sure they take complete advantage of this opportunity by preparing themselves for the unique requirements that come with the festive season shopping.

What does Apptrove have in store for Online Shopping Apps?

While the festive season is the peak rewarding time for apps, it also brings its challenges. From fierce competition to the pressure to retain users overwhelmed with countless features, businesses need to get creative to differentiate themselves and hold onto their customers. 

Designed with online shopping apps in mind, Apptrove’s powerful data analytics features empower apps to monitor their audience through every touchpoint. Whether it's analyzing user behavior, or offering real-time campaign insights, Apptrove ensures that your app stays ahead of the fast-paced festive sales race. Here’s how it gives you an edge:

1. Personalization to match Indian customers’ taste

Apptrove’s Data Analytics helps online shopping apps gain user insights to enable more personalized ad content and recommendations that capture the attention of Indian consumers with preferred festival deals. For example, apps can create dynamic segments based on user purchase history, gross selling products, and demographics to re-target them with enticing deals and messaging that boost app engagement. 

2. Deep linking for seamless user experiences

Apptrove’s Unilink technology allows online shopping apps to direct users directly to specific pages in the app. This feature improves the user experience by removing unnecessary navigation steps, ensuring they land on the exact page they should be on – any particular product, festive sale page, or their own shopping cart. Deep linking lets users browse festival content effortlessly, enjoy app-only discounts, and quicken their purchase cycle. 

3. Real-Time Insights for Online Shopping Apps

Apptrove’s custom events report provides real-time tracking of user behavior in online shopping apps which helps to pinpoint bottlenecks in the sales funnel, and record the response of cohorts towards thematized discount schemes. With such insights, brands can adjust their strategies, ensuring their festival campaigns are consistently optimized for maximum impact.

4. QR Code Integration

Further to improve their holiday season sales strategy, online shopping apps can also use Unilink-powered QR codes to bridge digital and physical shopping experiences. By placing these dynamic QR codes in-store, businesses can provide offers directly in the app and customers can be prompted to install, engage, and remain active on the app in search of time-sensitive offers and coupons. Such an omnichannel approach works very well for festive season sales throughout the globe, since it favours time and convenience.

5. Anti-Fraud Shield

Holiday shopping also comes with its own dose of pain points — in particular, fraudulent installs which can have a huge impact on your ROI. Apptrove helps e-commerce apps set up customized anti-fraud shields against abnormal install time and in-app users, thereby aligning your partners towards better profits. 

Apptrove: The Ultimate Platform for Online Shopping Apps In India

With shopping trends changing every day, app owners need to ensure that they do not fall behind in the pursuit of digital interconnectivity. This is why, Apptrove’s features like deep linking, cohort analysis, and 700+ media source integrations, become instrumental for Indian shopping apps to better resonate amongst their customers. The platform helps marketers derive actionable insights about in-app customer behavior, allowing them to increase engagement and conversions through strategic ad investments and hyper-personalization. For businesses operating in the highly competitive domain of e-commerce, seamless cross-channel experiences are a necessity. And by combining the abilities of a mobile measurement and engagement suite in one place, Apptrove becomes a boon that brands can leverage across verticals, and operation sizes.