How Bangalore’s Co-Working Spaces are Becoming the Perfect Launchpad for Startup Marketing

Authored by Ashish Agarwal – Co-Founder, Enzyme Office Spaces

Bangalore, the startup city of India has a diverse and well integrated ecosystem, which is filled with innovative ideas as well as creative skill sets and a practice of collaborative work. While the city has always been a hotspot of techies as well as ardent entrepreneurs, co-working spaces are the most game-changing development in recent times. These spaces do not merely serve as work spaces; in other words, they are required in bulk by the startups who not only need a place to work, but also to expand and market their businesses.

The Evolution of Co-Working Spaces as Marketing Powerhouses

Before in time, co-working facilities were meant for the small businesses and even freelancers as cost-effective methods of working. Nowadays, though, they are turning into effective mediums which provide start-ups advertise themselves, create relations and expand their market scope. Co-working spaces in Bangalore provide ideal spaces for social interactions, professional gatherings, calm work zones, brand building events and many others, contributing in the developing marketing strategies of the target audience.

1.Aesthetic Branding Opportunities Right at Your Desk

The modular design of the co-working spaces in Bangalore is purposeful and aims at devising innovative solutions. Simple yet stylish furniture, intricate patterns on walls, and well-equipped boardrooms provide sufficient scope for upcoming companies in the form of aesthetics to communicate and develop branding. These companies can utilize these locations to produce content that is visually attractive and consistent with their objectives. It does not matter whether it is a marketing photo shoot, a branded video, or an Instagram post, the premises of co-working spaces serve as ideal settings for start-ups at no extra cost.

2.Instant Access to a Ready-Made Audience

Bangalore has co-working spaces of people from different sectors combined: business, creative, IT, management, and many others. And this was how talent became a great marketing instrument for startups. By just being a part of the environment, startups have the chance to meet potential clients, partners, and friends from the industry. Due to the wide variety of businesses, startups can get constructive criticism of their products, expand their potential audience, and even partner with other businesses to improve their marketing reach. Going out and meeting people is not about just boarding a cargo boat with cards and handing them out, where potential exists, active marketing is created organically with authentic connections.

3.Event Hosting: A Platform for Brand Promotion

One of the most notable benefits of being a member of a coworking space is the opportunity to attend and organize events. In Bangalore, the performance of coworking rental offices is characterized by a variety of events including product launches, panel discussions, pitch nights, among others. For startups, these events provide a chance to market products or services to clients who are already interested in articles. Organizations may expose themselves in the branded events or spaces which may promote the organization within the rent-a-desk community and other places like social media, newsletters and blogs.

In addition, many of the coworking spaces are positioned as startup promoters and assist such organizations in the organization of the said promotional activities. Such exposure could help build up the existing brand and create a frenzy for new products.

4.Collaborative Opportunities for Cross-Promotion

Through co-working spaces, collaboration is encouraged and for startups this could be the turning point for their marketing stratagems. By using the same premises as other companies, startups acquire the potential of establishing business relationships straight away. Joint promotions, co-operational advertising, and co-operative businesses are factors that can spur the growth of a startup in a co-working space. Take for instance a food delivery start-up, it could work together with a technological start-up to aid in a marketing campaign. Different startups could have a unique appeal and thus, provide a wider coverage ad enable the two businesses to reach more customers.

5.Networking Lounges: Casual Conversations, Serious Business

The networking lounges in co-working spaces are for events as well but startups should focus on strategies which involve actively targeting key figures such as influencers, investors, or media persons. It is sometimes the case that informal discussions can result in partnerships, sponsorships, or even offers to cover the story in the press. Networking and informal mixers are regular events in co-working spaces where the audience is ready to see new ideas and make startups key actors in their marketing activities. For marketing, such meetings are particularly efficient since communication can transcend advertising in the traditional sense and rather be more nurturing to help grow the business.

6.Marketing Support and Brand Amplification

Many of the co-working spaces in Bangalore incorporate the aspect of the marketing support in their membership packages. These spaces carry out the role of brand marketers by presenting upcoming businesses on their social media pages, and including them in newsletters and blogs. By being part of such a community, opportunities of organic marketing which otherwise may not have been availed are offered to startups. A start-up that is still finding its feet in the industry and is quite new is the one that needs such marketing scope the most.

Also many fixed workspaces practice conducting workshops and mentoring session where the start up can consult on how to go about branding, social media marketing and digital advertising basics. Such a form of education equips a Startup with the ability to establish and grow their brands effectively even without huge advertising budgets.

7.Cost-Effective Marketing Solutions

For a startup that is still in its crawl stage and has minimal funds available, co-working spaces are a more cost-effective option compared to other means of advertising. With readily available marketing channels, during which events can be held and areas to work which all allow the startup to utilize available features without foot the bill for expensive marketing campaigns. Because of the abundance of co-working spaces in Bangalore, they are making it easy for startups to optimize the marketing ideas that they have, helping them build a great brand without incurring a lot of expenses.

The Future of Startups and Marketing in Co-Working Spaces

The growing trend of co-working spaces in the city of Bangalore will definitely have an impact on the future of marketing for the startups in Bangalore. These spaces aren’t just about work anymore; they’ve become hubs where creative thinking and marketing strategy are implemented. Co-Working enables startups to maximize the potential of launching marketing campaigns owing to the right mix of resources, connections, and avenues for branding.

Any startup wanting to enhance visibility, build a community or conceptualize innovative advertising campaigns should explore the co-working environments in Bangalore. With such exclusive features amongst their competitors, start-up marketing can be taken in different dimensions commencing with publicity to alliances and partnership.

In a sense, co-working in Bangalore is a lot more than just sharing office space within an ever growing startup ecosystem. It’s a dynamic space that encourages collaboration, creativity, and innovation – three critical essences of any successful marketing strategy for a startup. As for those who wish to penetrate the market, co-working spaces will offer an efficient platform from which to launch a brand, build relationships and navigate through the marketing maze.

DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.