How consumer tech brands leveraged Bollywood to thrive amidst slowdown

In 2024, amidst the economic slowdown, consumer tech brands turned to Bollywood to bolster their marketing efforts. Leveraging the film industry's immense popularity, they crafted immersive campaigns aligned with big-budget films to maintain visibility and relevance.

Collaboration Strategy

By collaborating with Bollywood movies, consumer tech brands redefined how they connected with audiences. These partnerships involved co-promotional thematic content, creating a unique synergy between entertainment and technology.
Arijeet Talapatra, CEO of itel India, says: "Amidst the economic challenges of 2024, consumer tech brands demonstrated remarkable resilience by leveraging the enduring appeal of India’s cultural cornerstone – Bollywood. By creating immersive campaigns aligned with blockbuster films and co-promotional thematic content, these partnerships redefined marketing strategies. Bollywood’s unparalleled reach ensured that tech brands remained at the forefront of Indian consumers’ minds, bridging the urban-rural divide and amplifying visibility."

Impact

This approach not only increased brand visibility but also improved audience engagement and recall. Bollywood's enduring cultural relevance proved instrumental in connecting brands with diverse demographics, reaffirming its critical role in driving marketing success.
Despite economic challenges, Bollywood provided a dependable platform for consumer tech brands to thrive. These collaborations highlighted the power of blending entertainment with technology, enabling brands to reach and resonate with audiences on an unprecedented scale.

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