How HUL’s brands delighted consumers at the Maha Kumbh 2025

Millions of people, endless stories, and infinite connections came alive on the banks of Prayagraj, forming a mosaic of faith, culture, and community at the recently concluded Maha Kumbh 2025.

Across several touchpoints HUL brands joined the pilgrims’ journey creating meaningful connections. From Vim’s Maha Kadhai Bhog and dishwashing stations to Lifebuoy’s spectacular drone show to serving consumers through its various brands, HUL has been delighting consumers along the way.

Lifebuoy drone show

Lifebuoy, a brand with over a century of excellence in hygiene has taken a leap of transformation by enhancing its products to offer advanced skin protection.

To mark and celebrate this significant milestone for the brand, Lifebuoy orchestrated a mesmerising drone show at the Maha Kumbh. For millions of consumers present at the Maha Kumbh, witnessing this spectacle was not just a moment of awe, but a testament to Lifebuoy’s enduring commitment to innovation, cultural roots and creating meaningful connections with cross-generational consumers.

Watch the video here.

Vim’s epic feat: Maha Kadhai Record

Vim, India’s leading dishwashing brand, made history at the Maha Kumbh by setting the ‘Vim Maha Kadhai’ record. Under the expertise of celebrity Chef Vishnu Manohar, approximately 10,000 kg of halwa was prepared in a gigantic kadhai. This delicious treat was shared with over 2 lakh people at the Maha Kumbh.

The Maha kadhai stood 6.5 feet tall with its stand, had a diameter of 15 feet, and weighed a staggering 1,800 kg. Its surface was crafted from iron and copper, and the spatula used weighed 180 kg. To create the halwa, around 1,300 kg of ghee was used, and the Maha Kadhai was cleaned with Vim bar.

In addition, Vim partnered with the Om Namah Shivay Seva Group, the driving force behind the world’s largest 24x7 bhandaras at Maha Kumbh 2025. Vim has been supporting community meals (bhandaras) for over 1 crore pilgrims. The bhandaras also featured innovative Vim solar-powered branded light poles – ‘Chamakta Chaurahas’ – for enhanced visibility and dishwashing stations to maintain hygiene.