How ‘Pay for Performance’ model is powering student platform Promilo

In conversation with Adgully, Ritesh Saraf, Founder, Promilo, a College, Student, Job & Meetup Search platform, delves into the journey of Promilo, its brand vision and the solutions that it provides, its marketing strategy, marketing campaigns launched this year. Saraf also speaks about the ad spends by Promilo this year, its market share, how it enables business connections, offering comprehensive solutions for students who are looking for college and professional development opportunities. Further, he sheds light on how Promilo helps in delivering more opportunities to the youth, increasing its network, and  professional output, its performance in 2023 and growth projections for 2024.

Could you take us through the journey of Promilo so far?

The vision behind Promilo is a revolution in advertising with a ‘Pay for Performance’ model. This new method would remove the traditional inefficiency of advertising space. Since then, Promilo has been empowering businesses by offering them cost-effective, result-oriented advertising solutions.

What is the vision of the brand Promilo and the solutions it provides?

The brand vision of Promilo revolves around advertising democratization and business empowerment through its ‘Pay for Performance’ model. Such a model of assurance ensures clients pay only when desired outcomes are received, thus aligning businesses’ interests with tangible results. The platform offers advertising solutions to its clients, including, among others, MSMEs, colleges, universities, and recruitment companies, that answer specifically to each client.

What is the marketing strategy of Promilo, and the launched marketing campaigns throughout the year?

What is rooted deeply in the company’s marketing strategy is innovation, strategic alliances, targeted marketing, and an unwavering focus on customer satisfaction. Specific campaigns that were launched this year were not indicated, but this never fails to engage the target market over social media, with targeted marketing and product development that is user-centered.

What is the kind of ad spends that you have lined up for 2024?

Promilo holds a market share ranging from 5 to 7%. We have earmarked an ad budget in the range of $1 million this year. This investment underlines our commitment to innovative advertising solutions that bring tangible results and allow us to gain more market share.

How does Promilo enable business connections, providing all-inclusive solutions for students who are looking for professional and college development opportunities?

Promilo connects students to business connections, access, and professional and college development opportunities. The platform from Promilo connects students to one another, allowing them to network, seek internships, and land all-important business connections in career development.

How does Promilo help in delivering more opportunities to the youth, increasing its network, and increasing professional output?

Promilo facilitates youth by expanding their network and professional opportunities through its platform. By providing access to internships, career development resources, and networking events, Promilo empowers students to grow their professional connections and explore diverse opportunities.

How does Promilo help businesses connect with their audience without incurring marketing expenses?

Promilo helps businesses connect with their audience without incurring unbearable marketing costs through a ‘Pay for Performance’ model. The results-oriented approach with performance incentives is giving way to reduced financial risk for businesses and lucrative relationships with their target audience.

How did the company perform in the year 2023, and what is the projected growth for the year 2024?

In 2023, Promilo has dynamically grown due to fruitful undertakings and an increase in engagement with its users. For 2024, we project a far greater growth figure of up to 2 million users. This projection reaffirms our confidence in bringing more innovation and matching the changing requirements of our audience.

Could you share some student testimonies of how Promilo has helped them in their studies?

The current users on Promilo using the platform are very satisfied with their services. The users very much like the system in which they can get in touch with authorities concerned without giving their contact numbers and email IDs. This, in a way, supports data privacy. This has helped a number of companies, colleges, and universities reach the revenue they had aimed for with our platform. Our app has been rated 5 stars in the reviews.