Hrithik promotes Kites and BIG FM in new ad

92.7 BIG FM, the radio arm of Reliance Media World Ltd. launches its latest television commercial, to promote its show BIG 30 Countdown, endorsed by none other than Bollywood heart-throb Hrithik Roshan. The television commercial sees Bollywood and Radio, coming together for the first time ever to promote the station and the movie, in a truly unique way.

The TV commercial brings together the soon to be released blockbuster film KITEs and India's No. 1 FM Station 92.7 BIG FM. The commercial centers around the BIG 30 Countdown, BIG FM's daily national evening drive show, which air's across 36 stations in the network. The show, BIG 30 Countdown features latest music and Bollywood gossip, the biggest stars, the biggest music hits and the latest blockbusters making it ideal to associate with KITEs, featuring Hrithik Roshan, Barbara Mori and some fantastic music.

The storyboard is kept simple, Hrithik, after a tired day of shooting, retires to his car, turns on the radio ' tunes in to 92.7 BIG FM's BIG 30 Countdown. Along with KITEs music in the background, rushes of the film depicting action, song-dance and shararat play as Hrithik asks audiences to tune into the show

fantastic and has, as always, done a great job. This partnership sets a new benchmark in the relationship between radio and Bollywood and you can always expect BIG FM to create more. "