Hrithik turns Roman emperor for Milano's ad

"Scarlett is an English model who can act too, since that was top priority. It was her light eyes that caught my eye and the fact that she could look both arrogantly proud and beautifully sensual," explains the Director Indrajit Nattoji.

"Like with the earlier Milano ad, the product i.e. the Milano cookies is a catalyst for sensual romance, but the scale is a 100 times bigger. Set against a massive background of 10,000 warriors, we are almost filming a Gladiator in 30 seconds," says Nattoji, admitting that Hrithik's regal bearing as a Mughal emperor in Jodhaa Akbar could have played a part in determining his new avatar.

The second phase of the shooting of the war scene is scheduled to begin in Gran Sasso Campo, 150 kilometers from the historic city of Rome, around Mid-May. Hrithik will be shot against blue screen as the film involves high-end special effects.