HRX joins The Good Bug to introduce Metabolically Lean Supercharged Edition

The Good Bug, India’s leading gut health brand, has partnered with HRX, the homegrown fitness brand co-owned by Bollywood superstar Hrithik Roshan and Exceed Entertainment, to unveil a groundbreaking probiotic formula aimed at promoting weight management through gut health.

The Good Bug Metabolically Lean Supercharged Edition, developed in collaboration with HRX, introduces a patent-pending, first-of-its-kind probiotic designed to support sustainable weight management. Backed by extensive clinical research, the probiotic strains target gut health, a key area of emerging scientific interest in weight management. This innovative product makes advanced gut health solutions both effective and accessible to all.

This launch follows The Good Bug’s recent achievement of raising $3.5 million (approximately INR 30 crore) in a Series A extension round, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures. This investment will further fuel The Good Bug’s mission to democratize gut health and solidify its leadership in the category.

Keshav Biyani, Co-Founder of The Good Bug, expressed his excitement about the launch, saying: “Our flagship probiotic, Metabolically Lean, has already garnered incredible customer love, and we’re thrilled to innovate further with a supercharged formula. With global R&D, we've worked relentlessly to make an even greater impact. Partnering with HRX, who share our passion for health and wellness, marks a significant step in bringing this product to market."

Hrithik Roshan, co-founder of HRX, shared his personal connection to the product, stating: “I have personally experienced the benefits of The Good Bug's products, and I’m excited to bring these holistic solutions to the market. This collaboration reflects our shared vision of making advanced scientific solutions more accessible, not just for fitness enthusiasts but for everyone."

Prabhu Karthikeyan, Co-Founder of The Good Bug, emphasized the brand’s commitment to wellness, stating: “At The Good Bug, we believe gut health is the foundation of overall wellness. This partnership with HRX aligns with our mission to provide science-backed, affordable solutions for individuals to take charge of their health.”

Afsar Zaidi, Co-Founder of HRX, added:“We’re excited about this collaboration, as it aligns perfectly with our goal to offer holistic, science-backed solutions for healthier living. This launch is a significant milestone in our brand’s journey to transform lives across India.”