Hudle unites with FanCode as co-presenting streaming sponsor of WPBL

Hudle, India’s leading sports tech platform, has announced its partnership with FanCode as the Co-Presenting Streaming Sponsor of the first-ever World Pickleball League (WPBL). Through this collaboration, Hudle aims to strengthen its mission of building a fitter, more active India by encouraging people to embrace sports as a lifestyle. 

Pickleball, celebrated for its unique fusion of tennis, badminton, and table tennis, has rapidly emerged as one of the world’s fastest-growing sports, captivating players and audiences of all generations with its fast-paced and engaging gameplay. From January 24 to February 2, the much-anticipated league at Mumbai's Cricket Club of India (CCI) will draw sports enthusiasts to witness elite players from around the world showcase their talent and intensity in an unforgettable event.

As the Co-Presenting Streaming Sponsor, Hudle will take centre stage with prominent branding on Fancode, the exclusive digital streaming partner of WPBL. The association includes 20-second video ads, display banners, L Bands, split-screen video ads, and logo placement on all online promotions. All digital ads will direct users to Hudle’s app download page, further enhancing its role in connecting players with sports venues and creating a vibrant digital sports community.

Speaking on the occasion, Suhail Narain, Founder and CEO, Hudle, said, “At Hudle, we aim to create a digital ecosystem that connects players with sports venues, optimizes facility management, and fosters a thriving sports community. Our partnership with FanCode is a testament to our dedication to fostering emerging sports and building a dynamic community of enthusiasts. By leveraging this collaboration, we aim to inspire more people to embrace physical activity, discover new passions, and connect with like-minded players across the nation.”

Operating across 1,500+ venues in over 75 cities, Hudle has already facilitated more than 1.2 million games for over 10 lakh players in the past year. The platform has emerged as a market leader in emerging sports like Pickleball and Padel, engaging over 50,000 players across 1000+ courts across India. Backed by notable investors, including Ajinkya Rahane, Inflection Point Ventures, Sky Impact Capital and Survam Partners, Hudle remains committed to revolutionising India's sports ecosystem through technological innovation and community building.