HUL is leading advertiser with 15% share of ad volumes in Jan-Mar 2023: TAM

Television Ad Volumes in Jan-Mar’23 declined by 4% over Jan-Mar’21 and by 3% over Jan-Mar’22, as per TAM report. Hindustan Unilever was the leading advertiser with 15% share of the Ad Volumes. Seven out of the Top 10 brands were from Reckitt Benckiser during Jan-Mar’23.

Food & Beverage Sector retained its 1st position with 25% in Jan-Mar’23. Home Insecticides observed the highest increase in Ad secondages with growth of 3.3x.

Over 185+ top growing categories witnessed positive growth during this period.

During Jan-Mar’23, GEC overtook News as the most popular channel genre in terms of advertising. The Top 5 channels genres accounted for more than 90% share of the Ad Volumes during Jan-Mar’23.