Hyundai India Unveils Valentine’s Campaign: #PickYouUp
Picking up someone is an act of love. It is the unsaid display of affection and care, a love language for many. This Valentines’ month, Hyundai Motor India Limited (HMIL) is acknowledging and celebrating this gesture and spreading more love with #PickYouUp campaign.
Blending relationships with the joy of driving, the #PickYouUp campaign reimagines "picking someone up" as actions that show love. From late-night office pick-ups to surprise airport arrivals and spontaneous road trips, Hyundai inspires going the extra mile for loved ones and celebrates this warm gesture throughout the Valentines' month.
To launch this campaign, HMIL has partnered with TTT (Terribly tiny tales on Instagram) releasing a series of warm conversations between loved ones which showcases the love that nudges people to always show up for their family & friends.
A '#PickYouUp' story template with 'Add yours' feature was launched for users to participate and share their own stories with their special #PickYouUp person. The best submissions were featured on the Instagram and Facebook pages of Hyundai India as part of the Hyundai's Valentines Campaign!
Reflecting on the impact of the campaign,Virat Khullar, Head of Marketing, Hyundai Motor India Limited, said, “With the #PickYouUp Valentine’s Day campaign, we set out to capture the true essence of love—the small yet meaningful gestures that uplift our loved ones. By turning the spotlight on real stories from people across India, we have created a heartfelt celebration of the unspoken love language. This campaign is a tribute to the moments that truly matter, reinforcing our commitment to connecting with our customers in the most authentic and emotional way.”
HMIL’s #PickYouUp campaign for Valentines is an integrated social media campaign that involves native content, collaboration with TTT, mega and macro influencers for greater reach, creation of an Instagram filter inviting user stories & submissions
Also Read: Hyundai India Hits 65,603 units in January 2025 sales
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