IAA to showcase its latest offering 'IAA Retrospect & Prospects'

The India Chapter of the International Advertising Association (IAA) will  showcase its latest offering IAA Retrospect & Prospects at the Sahara Star Mumbai on 12th February 2014. Colors have kindly agreed to be the presenting partner of this event.  This unique event which debuted at the Westin Gurgaon on the 22nd January to a widely appreciative audience will have Mr. D Shivakumar Chairman & CEO PepsiCo India presenting a sixty minute review of the highs and the lows that were experienced by the marketing, media and advertising industries in the last year. He will also indulge in some intelligent crystal ball gazing and talk about the trends one can expect in the year ahead.

Srinivasan Swamy, President, IAA India Chapter & VP-Development, IAA Asia Pacific said “this would be infotainment at its best. In sixty minutes we will have the wisdom and insights of a leader of our fraternity encapsulating the immediate past and the near-future in an absorbing audio-visual format. It will be a must-see for all members of our industry. The Delhi audience loved it. We, along with our partner Colors felt there was a need to present this in both Mumbai and Delhi.”